This project focuses on the development of the naming, logo, and label design for a hypothetical winery located in the Benevento region.
The chosen name is deeply rooted in the city’s founding myth. Legend has it that Benevento owes its origins to the Greek hero Diomedes, who landed in Italy following the fall and burning of Troy. According to the tale, he gifted the city a tusk from the legendary Calydonian Boar—hence the name Aprum Dentis, which translates from Latin as "boar’s tusk."
The logo offers a modern reinterpretation of the boar’s head, the historical symbol of the Samnite city, specifically highlighting the tusk to create a bold and distinctive graphic mark.