The rebranding of Back to the Style, a major international festival of urban art and hip-hop culture in Naples, was a collaborative project developed in coworking. Our main focus was on simplicity and high visual impact, deliberately avoiding an overly heavy design to ensure the logo remains highly flexible and easily adaptable across various media and applications.
The core concept stems from road and street signage, with iconic sign elements integrated as a key structural component of the brand identity. Central to this visual system is the arrow—a straightforward, universally recognized element that gives the brand a bold, distinctive, and memorable character.